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Hülya Swim

At Hülya Swim, I combined my passion for illustration and branding to create original textile patterns and marketing content that aligned with the brand’s retro surf-inspired aesthetic. I spearheaded designs for the Salty Solstice Collection, developing two final patterns that were showcased and sold at the 2024 Surf Expo in Orlando, Florida. My process included hand-drawn sketches in Procreate, vectorization in Adobe Illustrator, and visual research rooted in vintage surf culture.

Take a look at some of my work!

© 2024 by Ella Gutenstein.

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