Kirkland's Home

As Lead Designer for the Kirkland's home fragrance category through third-party manufacturing partner House of Velas, I lead the creative development of seasonal fragrance collections from concept through final production. My role begins with in-depth market research, analyzing fragrance trends, packaging direction, retail competitors, and customer preferences to create products that are both trend-forward and commercially successful while remaining true to the Kirkland's brand identity.

In collaboration with internal cross-functional teams, I help align creative direction with business goals, customer needs, and retail strategy. This partnership ensures each collection is thoughtfully positioned for the market while meeting timing, pricing, and assortment objectives.

From fragrance naming and vessel design to label artwork and cohesive collection storytelling, I curate products that connect with the customer and strengthen brand presence across every touchpoint. A recent example is the spring collection, where giftable novelty design and lifestyle-driven fragrance concepts were developed to create a fresh and engaging seasonal assortment.